The Markusson family has a history of being involved with Agriculture in Saskatchewan. Markusson New Holland's president, Hartley Markusson's grandfathers were early pioneers in the Foam Lake area. They arrived in the late 1800's and the Markusson family homestead is still being farmed by their decendants, Sheldon and Tyler Markusson.

 In 1961, Hart Markusson (Hartley's father) founded the farm machinery dealership in Foam Lake, Saskatchewan called Southside Service. He was a great businessman and built a reputation for providing fair deals and superior service. Hart's youngest son, Hartley, with his wife, Lorraine, began managing areas of the dealership in 1974. Over the next 20 years, the dealership continued to grow. Then in the spring of 1994 New Holland was looking for a strong dealer to represent the Regina area. Hartley's family decided that this was a great opportunity for them to expand their business. They then began operating as Markusson New Holland of Regina Ltd, located about 9 kms east of Regina in Emerald Park. Although the business name and location changed, the dedication to the community and to its customers remains constant. It is that foundation that has allowed Markusson New Holland to grow into one of the largest New Holland single store dealerships in
North America.

Today, Markusson New Holland is still a family owned and operated business, with Hartley and Lorraine's sons, Cory and Derrick, both of which became partners in 2001. They continue to follow their founder's philosophy of fair, honest dealings, and superior after the sale support to their customers. You can count on the Markusson's and their exceptional staff for anything New Holland produces, and the many other brands of products they carry. They continue to grow and exceed their customers expectations in Agriculture, and also Consumer and Construction equipment.